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Truro youngster proving himself as an entrepreneur

Elijah Singer, 4, looks up to his older brother Isiah, 8, as a budding entrepreneur who operates his own roadside stand.
Elijah Singer, 4, looks up to his older brother Isiah, 8, as a budding entrepreneur who operates his own roadside stand. - Harry Sullivan

TRURO, N.S. – Isiah Singer appears destined for greatness in the business world.

The young entrepreneur has already been operating his roadside retail stand for more than three years.

Not bad for eight years old.

“I want to have my own business,” the Truro Heights youngster said. “Because I like to make money.”

A sign along Truro Heights Road – complete with happy face – reads Isiah’s Pit Stop. Immediately after he gets home from school and on weekends, Isiah – sometimes accompanied by his four-year-old brother, Elijah – takes up station at his child-size plastic table and chair to sell his wares of the day.

Sometimes its lemonade or juice and rose bush cuts. In colder weather, it’s hot chocolate. On Wednesday, he was selling homemade cookies with candy-sprinkled icing and packages of kool-aid along with glass containers of cut flowers from his home bushes.

Other days it may be jam that, like the cookies, Isiah helps make with his mother, Lacey, and sometimes he markets his own crafts.

“He’s quite the entrepreneur,” his grandmother Cheryl Singer said. “He’s learning the nature of business and earning a dollar.”

His biggest single-day tally so far has been $60. On Tuesday, he came close to matching that with a take of $53.

“He’s been doing it for three, maybe a little bit longer, years,” Lacey said, smiling proudly. “And he saves his money, too.”

Isiah recently bought a mini fridge for his bedroom with his earnings and currently has his sights set on another big purchase.

“Now he’s saving for a BMX bike,” Lacey said.

From her perspective, however, what’s more important than the money Isiah earns, is how his interaction with the public has transformed his personality.

“He wouldn’t talk to anybody at all. And, now he’s come out. It’s a big difference,” she said. “I find this here definitely helped get him out of his shell.”

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