TRURO, N.S. – A couple of the items Rebecca LaPointe sells at Beck & Boosh result in a lot of personal stories being told.
Working with the Central Nova Pawd of ElderDog, LaPointe designed bracelets and necklaces for the charity. The jewelry is sold both at the shop, and through ElderDog, and a purchase often results in stories about who it’s being purchased for, and why.
“People are often buying them for someone whose dog recently passed away, so it’s a very special purchase,” said LaPointe. “People also like to hear about ElderDog.”
She made bracelets first, and they were so popular necklaces were soon added. She was amazed at the popularity of the jewelry.
“As soon as they came in we put it on social media and we were selling them before we had them on the shelves. Dog lovers have very strong feelings about pets and supporting animals.”
This is the first time LaPointe, who has a 10-year-old Maltese, has created something for a charity and she feels it’s a good partnership.”
Karen Carroll, a leader with the Central Nova ElderDog Pawd, is thrilled with the amount of awareness the jewelry has brought to the charity.
“At Beck & Boosh they’ve been extremely supportive in helping get message of ElderDog out,” she said. “Raising money is great but even more important is the chance to spread the word and reach new people. They sell nationwide so the jewelry could be reaching people anywhere in the country.”
Carroll recently stopped by Beck & Boosh with a certificate of appreciation, and three of the dogs receiving help through the organization joined her.
“I didn’t realize how much of an effect meeting the dogs would have on me,” said LaPointe. “It really brings home what partnership means and I realize how we’re helping them.”
There are still a few bracelets and necklaces available at Beck & Boosh, or by emailing email@example.com or sending a message on the ElderDog Central Nova Pawd Facebook page.