‘I don’t think we’ve done a good enough job telling our story to people outside this community’
TRURO – For a long time Alana Hirtle viewed Truro as no more than a stopover en route to bigger and better things down the road.
Alana Hirtle, general manager of the Super 8 Hotel in the Truro Power Centre who was recently appointed president of the CNTA, says the region has a great source of untapped tourism potential that she hopes to help promote more actively. HARRY SULLIVAN – TRURO DAILY NEWS
And then she came here to work and, lo and behold, her perspective took a 180-degree turn.
“I always thought of Truro as the place where you stopped to have a pee and grab a Timmies before you kept going to New Brunswick or Cape Breton. I had no idea of the amazing places … there’s so much here and in the surrounding area,” said the newly appointed president for the Central Nova Tourist Association (CNTA) board. And Hirtle believes there are many more people out there who also have never stopped to fully realize all that Truro and the surrounding areas have to offer. “I don’t think we do a good enough job of telling our story,” she said. “This whole region has so much to offer guests. Not just folks from outside the country or province, but even locally. People coming up from Halifax for the weekend, or from Yarmouth, or from Amherst down. There is a huge amount to do in Central Nova because we stretch from Elmsdale right up to Amherst and the Minas Basin Shore in that area.” Beyond Truro’s tidal bore and the “unbelievable jewel” of Victoria Park, Hirtle refers to other such natural gems as the fossil cliffs in Joggins as another must-see attraction. And then there is the Fundy Geological Museum and community events, such as, Parrsboro’s upcoming 125th anniversary celebrations and the annual Pugwash Harbourfront Festival in August. “I had no idea that that type of activity was happening in this region. And its everywhere and I don’t think we’ve done a good enough job telling our story to people outside this community,” she said. But as CNTA president, Hirtle said she hopes to help change that mindset so that the region can receive the type of promotion it deserves. “I think that Central Nova has an amazing capacity for tourists, for event guests to be staying with us. I think it’s been untapped potential to this point between the natural resources that we have and the beauty around us and the people that are here,” she said. “I think that if we all start working together a bit more effectively that we can really accomplish something and make this a destination of choice within Nova Scotia.” firstname.lastname@example.orgTwitter: @tdnharry
CNTA Board of Directors:
President – Alana Hirtle (general manager Super 8 Hotel)
Vice-president – Paolo Brenciaglia (of the Pugwash Chamber of Commerce)
Treasurer – Ron Smith (of the Old Fletcher Farm Property Ltd., - a division of the Masstown Market)
Secretary – Ken Adams (retired curator of the Fundy Geological Museum)