Bell Aliant files legal claim against Rogers over Internet speed and reliability

The Canadian Press ~ The News
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FREDERICTON - Regional telecom operator Bell Aliant (TSX:BA.UN) is asking a New Brunswick court to stop Rogers Communications Inc. (TSX:RCI.B) from proclaiming it has the fastest Internet services in the country.
The telecom company, based in Halifax, said Monday that Rogers advertises that it offers the "fastest and most reliable" high-speed Internet service, even though Bell Aliant says its speeds are even faster.
Bell Aliant's claims have not been proven in court.
Bell Aliant spokeswoman Isabelle Robinson said the claims are misleading to consumers in New Brunswick and noted that Bell Aliant has a "superior" advanced broadband network for its Internet service.
"We made our advertising claims based on the fact that there's nothing really out there today that compares," she said.
Robinson said if successful in court, she doesn't believe that Bell Aliant will follow Rogers' advertising strategy.
"We have been advertising it as the most advanced broadband network available."
Bell Aliant has said it plans to expand its advanced broadband network this year, more than doubling spending on fibre-to-the-home technology to $65 million in 2010 compared with 2009.
The company expects the advanced technology for Internet and high-definition TV services to cover more than 140,000 more homes by the end of the year in New Brunswick.
Bell Aliant said it is asking the court for an immediate injunction against Rogers from making the claims. It says it tried to work out changes with Rogers before taking legal action, but was unsuccessful.
Late last year, Rogers duked it out in court with Bell Mobility (TSX:BCE) in a separate dispute over whom had the fastest and most reliable wireless network in the country.
The court ruled that both companies were to omit the claims in their future advertisements.

Organizations: Bell Aliant, TSX, Rogers Communications Inc. Bell Mobility BCE

Geographic location: New Brunswick, FREDERICTON, Halifax

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