In pictures: Target taking wraps off first HRM locations, doors now open

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By Ruth Davenport - Metro Halifax

DARTMOUTH - The retail landscape in HRM will shift a little with the opening of three Target stores Tuesday.

Target officials offered a sneak peek of the Mic Mac Mall location to media Monday, touting the convenience of one-stop shopping.

“Guests can not only find their basic essentials that they’re looking for and need…but also some of the wants and desires that they have,” said senior VP of stores in Canada Bryan Berg.

At 123,000 square feet, the store is larger than the average of 114,000 square feet. It employs 160 people, above the average 150, offering what Berg called “competitive” pay.

“To attract the right quality of people, we really need to ensure that we’re offering the very best in terms of not only wages but benefit packages,” he said.

A Target spokesperson wouldn’t confirm the wages offered to entry-level employees.

The former Zellers store has been renovated, from loading bays to the wider aisles and white “racetrack” that circles both levels. Berg emphasized the uncluttered esthetic, which allows easy browsing for clothing, food, home décor and toys – all under a price match guarantee.

Berg said it’s the shopping experience and value that sets Target apart from other retailers, noting the company also works to guard against the use of sweatshops.

“Target has long been a leader in…making sure that the products that we have designed for us overseas undergo the most thorough rigour and oversight to ensure safe working conditions,” he said.

The store carries products from well-known Americans, such as Shaun White, Philip Lim and Nate Berkus, as well as Roots Canada. Berg didn’t know how many Atlantic suppliers the store has, but said local content could be addressed in future – if customers want it.

“One of the things we pride ourselves on is the ability to…listen to our guests and adjust and adapt,” he said. “This year, we’re really focused on opening our stores…so we’ll open them and then… we’ll continue to learn and adjust as we go.”

The company is seeking LEED certification for all its Canadian locations, and has received 68 approvals. Renovating the MicMac store cost more than $10 million.

“Target engaged local/Canadian contractors wherever possible,” said Target spokesperson Joanne Elson via email.

Organizations: Zellers, Roots Canada

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