TRURO, N.S.
Truro and area residents who prefer online shopping can now add groceries to their electronic list.
As of Wednesday, the Atlantic Superstore in Truro is one of a number of locations where online grocery shopping became available.
And it didn’t take long for customers to begin using the service.
Truro residents Andrew and Sara Boone were one of the first customers to place an online order and by late Thursday morning their full shopping cart was wheeled to their vehicle at a designated area in the parking lot.
“The plan is that we will be more organized,” Andrew Boone said.
Beyond the convenience of online shopping the couple said they also hoped it could reduce their overall grocery bill because of lack of impulse buying that often comes from strolling the aisles.
“I think when I come to the grocery store I would be more apt to grab other things,” Andrew said.
The couple often use online shopping for other purchases and had been ordering some grocery items and dry goods through Amazon. But one thing they couldn’t get was fresh produce.
“It was kind of the missing piece I would say,” he added.
And Sara said she believes the online option will help with meal planning “and being intentional about which items we want.
“So, this helps with that goal,” she said. “And, then, no more grocery list on the fridge.”
Mark Boudreau, director of Corporate Affairs for Loblaw Atlantic, Superstore’s parent company, said in a news release Wednesday morning online shopping is being introduced to help make customers’ lives easier and more convenient.
“Our online shopping allows them to order fresh and pantry items from their home, their work or wherever they are, and pick them up at a time that best fits with their schedule, he said.”
The service was launched in December at select Atlantic Superstore locations in Halifax and elswhere in the province. Now, in addition to Truro, it is also available in New Glasgow, Digby and Yarmouth. And, by mid-April the service is to be available at all locations throughout Nova Scotia.
“This service has been extremely successful in other markets,” Boudreau said. “As we bring it to our Atlantic Superstore customers in each community, we’ve continued to fine-tune it, ensuring our product offering reflects all the local favourites and best-selling brands our customers expect.”
The service enables customers to shop for all of their groceries online, then schedule a time of their convenience to pick up their order at their local Superstore. Orders are prepared in as little as two hours and delivered by staff to the customer at a designated parking area, without them having to leave their vehicle.
Boudreau said each order is prepared by a dedicated personal shopper who will select the freshest items possible and make sure everything in the customer’s order is “exactly how they want it,” keeping the customer’s personal preferences in mind.
To arrange for online grocery shopping or to get more information about the new service, customers are invited to visit www.atlanticsuperstore.ca .
