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Local business’s cookie campaign this week

TRURO – It’s time for a smile at your local Tim Hortons.

The annual ‘Smile’ cookie campaign kicked off on Monday and will run for a week. Customers to the store can purchase a freshly baked chocolate chunk smile cookie for $1 (at participating restaurants), with all the proceeds going to support local charities, hospitals and community programs. In Colchester County, that charity is once again the Ignite the Spirit campaign with the Rath Eastlink Community Centre.

“It’s amazing to see the difference $1 can make,” said Martin Trainor, Tim Hortons restaurant owner in Truro and Bible Hill, in a press release. “We are proud of our ongoing commitment to the Ignite the Spirit Capital Campaign and want to thank our loyal guests for their generous support of the Smile Cookie campaign year after year. We encourage everyone to visit us this week to get their own delicious Smile Cookie in support of a great cause within our community.”

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become a major fundraiser at Tim Hortons restaurants across North America. Last year, the campaign raised more than $4 million across Canada and the United States. Nationally, more than 360 local charities are supported each year through the campaign.  

New this year, Canadians can send their friends and family a virtual Smile-o-Gram by visiting Simply choose from a list of messages or create a custom message for your Smile-o-Gram then share via Facebook, Twitter or email.

Visit to learn more about the charities the Smile Cookie campaign supports across Canada or join the #SmileCookie conversation at and


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