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Chamber network working to support regional Visitor Information Centres

TRURO – Provincial Visitor Information Centre (VIC) funds for Colchester and Cumberland counties could soon be administered through the local chamber of commerce network.

The Truro & Colchester Chamber of Commerce has been selected as a partner with Tourism Nova Scotia to administer funds for this region previously managed by the now-defunct Central Nova Tourist Association (CNTA).

“Tourism is an important industry in Cumberland and Colchester counties,” said local chamber president Andrew Lake, who added the chamber and its members have many ties to the tourism industry.

“It’s a natural fit for them to partner to support the tourism marketing efforts of the regions.”

The Truro-based chamber, along with three chambers and a board of trade in Cumberland County, is in the process of forming the Colchester-Cumberland Tourism Committee, with equal representation from both counties to oversee the administration of the funds.

Discussions with Tourism Nova Scotia are described as being “very positive” and the chambers are looking forward to working with them to support VICs in this region, representatives say.

“Amherst is the gateway to Nova Scotia and tourism plays a major impact on Nova Scotia’s economy,” said Wayne Bishop, president of the Amherst & Area Chamber of Commerce. “We are looking forward to working with the Truro & Colchester Chamber of Commerce, along with the chambers from Springhill and Pugwash, as well as the Parrsboro Board of Trade to promote tourism in this area.”

More details and information about the VIC funding allocations will be available in early May. For more information contact the Chamber office at 902-895-6328 or email


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