TRURO, N.S. – Go long.
Go way long.
Those donning their long underwear this year – for purposes of looking dapper, rather than simply keeping warm – will have something new to look forward to.
A new social media challenge is being added to the annual Truro Long John Festival, Feb. 15-19.
This year brings a competitive aspect to the event, with the “Compete for the Golden Long Johns” challenge.
“What we are asking is for people take pictures of themselves at the various events during the festival and tag them with the hashtag #LongJohnTruro,” said Dianne Smirl, special events co-ordinator for Truro’s parks and recreation department. “For each picture they’ll earn a point, and there are ways they can earn extra points as well.”
Competitors can sign up for the competition as individuals or a team. The entry with the most points will be awarded a Golden Long John medal at the closing ceremony.
This year’s schedule has many of the same events from past festivals, including recreational skating, cross-country skiing, fat bike group rides and sledge hockey, among others.
“We are still working out a few other activities right now, which will be announced closer towards the festival,” said Smirl.
The festival kicks off Thursday, Feb. 15, with an opening ceremony at Civic Square, and speeches from Truro mayor Bill Mills and other guests.
“Basically, it’s a get out and meet your neighbours party,” said Smirl.
“We’re also going to have an LED sign down at the civic square that will update the totals for the competition. Every night we will update those totals on the leaderboards, which will show which teams or competitors are in the lead.”
With a few details yet to be ironed out, an announcement will be made on the event’s Facebook page in the coming days of the schedule of events, with a breakdown of how to earn extra points in the competition.
“You get one point for attending an event and posting a picture with the hashtag, but you get an automatic bonus point if you do the event in your onesie long johns,” said Smirl.
“You can also get bonus points for bringing a friend to Truro to participate in the activities, as well as a few other ways which will be announced.”
Smirl said they will be updating the event’s Facebook page before anything else, and advised people to check back there for future updates and announcements.