Efforts are underway to rename the development of the former Palliser Motel site to the Fundy Discovery Site.
The project had previously been branded as the Fundy Gateway Project but the new branding title is being proposed to address concerns expressed by tourism stakeholders in western Nova Scotia.
A staff report to Colchester County Council said the tourism group claimed that the previous title infringes on their branding copyright of “Brier Island – Gateway to the Bay of Fundy,” obtained in 2005.
Although a legal review revealed there was no copyright infringement with the previous name (for the same reasons it is not possible to copyright “Fundy Discovery Site”), the report said, indications were made to the opposing group that efforts would be made to address their concerns.
“‘Fundy Discovery Site’ will allay these concerns but perhaps more importantly establish a timely and fresh identity for the project as council begins its implementation of the master plan,” the report said.
County council’s approval of the branding name and logo is contingent on similar acceptance by the Town of Truro.
Although the matter has yet to be dealt with by town council, Mayor Bill Mills said he does not anticipate any opposition to the proposal.
“I don’t see that as an issue,” Mills said on Friday, while adding he had yet to actually see any correspondence from the county on the mater.
“As long as there is a good rationalization behind it, I don’t see it as a problem.”
Vibe Creative, from Sydney, is conducting the rebranding initiative.
A project steering committee comprising two council representatives from both the Town of Truro and the Municipality of Colchester, as well as two citizen representatives are overseeing the planning initiative for the redevelopment of the former Palliser property.
The branding process, which is in its final stages, must be completed before further work can be done.