Top News

Ikea plans changes to meet customer needs

The first customers at the new Ikea store in Dartmouth Crossing are shown as they enter the popular retail outlet on Sept. 27, 2017. Ikea Canada announced Wednesday it would be making some internal adjustments to its operations across the country to meet the changing needs of its customers.
The first customers at the new Ikea store in Dartmouth Crossing are shown as they enter the popular retail outlet on Sept. 27, 2017. Ikea Canada announced Wednesday it would be making some internal adjustments to its operations across the country to meet the changing needs of its customers.

TORONTO — Swedish home furnishings giant Ikea says about 150 jobs in Canada could be impacted over two years as it adjusts to changing customer behaviour.

The retailer expects to cut 7,500 jobs worldwide as it addresses urbanization, new technology and digitalization that are changing the way customers live and shop.

Ikea says the cutbacks will allow it to focus “on its e-commerce platform, to better meet the needs of its customers and be more convenient and affordable to many more people.”

“In addition, to ensure we are fit for long-term growth, we’re looking closely at all areas of the business, including how we are structured as a company,” the company said in a news release.

While new roles will be created across the Canadian network, it says some jobs will be “relocated, changed or removed.”

Of the 150 employees to be impacted, up to 50 at its Canadian national service office may be redundant, it said.

About 100 jobs may be affected across Ikea’s retail units, spokeswoman Kristin Newbigging said in an email to The Chronicle Herald Wednesday.

“We are in the early stages of this journey and have not fully mapped out what the store specific impact will be, but what I can tell you is that the majority of the co-workers impacted overall are from the Canadian national service office,” Newbigging wrote in her email to the Herald.

The retailer says it will explore new store formats, enhance the in-store experience, invest in its digital experience, improve its service and optimize its distribution networks.

That includes opening stores in city centres to complement its larger locations. The company is opening stores in 30 major city centres around the world to diversify its reach, but Canadian plans aren’t yet available, said Newbigging.

“We don’t have any specific expansion plans to announce for Ikea Canada today. However, I can share it is still our goal to grow and expand Ikea in Canada,” she wrote in an email to the Canadian Press.

Ikea Canada employs 6,500 people across the country, including 6,300 at stores.

Recent Stories