Christmas tree growers in the province are getting $750,000 to help with research and development, the creation of quality standards, export market research and the development of a sustainability plan.
The money is going to the Christmas Tree Council of Nova Scotia over three years.
Agriculture Minister Keith Colwell announced the funding Wednesday morning in New Ross.
"Thanks to our popular Boston tree tradition, our Christmas trees are exported all around the world to places like Panama, the United States and the Caribbean," Colwell said in a release. "I'm pleased our Christmas tree growers will be able to open even more export markets and become stronger competitors against artificial trees."
The funding will also give growers the chance to plant SMART trees on their lots. SMART trees were developed at the Atlantic Christmas Tree Research Centre in Truro and are healthier, longer-lasting trees that have been naturally selected to hold their needles for up to three months.
"Building from the strength of council's strategic planning over the past year, this support could not have come at a better time," Angus Bonnyman, Christmas Tree Council of Nova Scotia executive director, said in the release. "We have strong demand around the world for our famous forest grown balsam firs, and plan to quadruple the value of our exports by focusing on quality and innovation."
