Loaf of bread 70 grams smaller in N.S., but price remains the same

Ed Gallant

- August 29, 2011 at 22:25:45

The whole purpose of standardizing manufacturing is to reduce costs and become more efficient. If they are an honourable orginization, they will pass some of these savings on to their customers. Obviously, that is not about to happen with Ben's bread.Ben's is practicing the first rule of Economics. The price of wheat goes up,the price of bread goes up, the price of wheat goes down,bread stays the same.

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Ann

- August 29, 2011 at 10:19:57

Over the past 2 years there have been dozens of companies, hundreds of products, that have shrunk in size while prices stay the same or even increase. Ben's Bakery is not the only one. Their excuse is similar to those I've gotten from other companies...it's due to manufacturing/packaging changes "to better serve their customers", not related to increased costs of ingredients. Who do they think they are fooling? For example, the new smaller frozen yogurt/ ice cream containers with lids that are often broken as soon as someone picks them up. Just look at the mess in many store freezers! Many stores have a big sale or clearance on the end stock of the item in it's old packaging so that the two sizes are not next to one another and therefore the change is less likely to be noticed by consumers. Some companies use the exact same packaging but shrink the box or reduce the grams in a box/can that is still full size. I can understand if expenses increase for a business, if the price of an item has to therefore also increase, but I do not undestand nor appreciate when companies act in a misleading, deceitful, or sneaky way.

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