Now in its fifth year, Cineplex's Community Day treats guests to a selection of family-friendly movies with all proceeds from donations and concession sales going to Free The Children, its national charity partner.
Last year, 125,000 Canadians helped raise more than $530,000 for Free The Children.
This year's Community Day line-up includes Despicable Me 2, Fast & Furious 6, Dr. Seuss' The Lorax, Pitch Perfect, Hop, and Dumb and Dumber To.
Movie-lovers in attendance can enjoy a morning of free movies on a first come, first served basis, and select concessions like coffee, popcorn, soft drinks and select candy items will be priced at $2 each. Cineplex will also be selling exclusive mini-Rafiki friendship bracelets for $2 each, with all proceeds from donations and concession sales supporting Free The Children.
In Truro, Despicable Me 2 begins at 9:15 a.m.; Dr. Seuss' The Lorax at 10:15 a.m.; Dumb and Dumber To at 10 a.m.; Fast & Furious 6 at 9 a.m.; Hop at 9:45 a.m.; and Pitch Perfect at 9:30 a.m. Theatres will return to regular programming in the afternoon.
Cineplex Entertainment has raised more than $1,700,000 for Canadian charities since hosting its first Community Day five years ago.