TRURO - Downtown Truro is like a diamond in the rough whose potential has yet to be fully realized, one shopkeeper says.
“I don’t think the average person living in Truro realizes what a gem they have in their downtown,” said Leslie Carroll, owner of Leslie’s Finery Ltd., on Inglis Place.
That said, Carroll will be closing her store, which deals in specialty-sized bras, ladies swim wear and other accessories, at the end of February, one month shy of her second anniversary in Truro.
“I’m disappointed. I guess it doesn’t make sense to me. If I add up all the positives that Truro has to offer, I don’t think anybody, especially in Nova Scotia, has a better downtown development than the Truro Partnership. They’re a wonderful organization,” she said. “I get a lot of support from the surrounding businesses, I get a lot of referrals from the other businesses around here.”
At the end of the day, however, while business was not especially bad, it has not been enough to warrant operating a second location.
Carroll has operated a store by the same name in New Glasgow for 12 years. She opened the Truro shop on March 2, 2012, with thoughts of making it her primary location. But things did not pan out as hoped.
“For some reason, the traffic flow here isn’t as great as I anticipated,” she said. “I can’t put my finger on why exactly. I do find, and I don’t want to say this in a negative connotation, but I find a lot of purchasers are very conservative in Truro. And, perhaps it’s a trust issue, they don’t know us well enough."
Carroll also views the Hubtown’s close proximity to Halifax as a challenge for Truro retailers.
“I think the convenience of hopping in a car and going to the city has a lot to do with it. They still travel.”
Nonetheless, Carroll said she has made “some wonderful customers here,” during her relatively short time in Truro, and she hopes to see some of those at her other location.
“I’ll be sorry to leave Truro and hopefully my customers will continue to come to New Glasgow.”