HALIFAX - This fall, HFX Sports Bar and Grill is planning to open its doors onto 11,000 square feet of circular booths, fireplaces, dining tables and televisions.
“The investment we’re making into this location is going to be … arguably the most ever spent in a bar restaurant in Nova Scotia,” said Marcel Khoury, who co-owns the sports bar and neighbouring Alehouse with his brother Michel.
Located in the old Palace nightclub on Brunswick Street, HFX Sports says it will feature a two-story wall of TV screens, with a huge 250-inch middle screen playing the event of the day.
Khoury said the bar will have 90 more TVs such as those in private booths and a living-room area with fireplaces and couches.
“There shouldn’t be any spot that you sit at in this bar where you can’t see a television, including stairwells and bathrooms,” Khoury said with a laugh.
With that many screens, Khoury said the bar will show any live sporting event from hockey to cricket or rugby in the hopes of bringing in fans who watched at home.
Khoury said the renovations will cost about $2 million, which include a dining area where he hopes families can eat before a Moosehead’s game, and new electrical and plumbing.
After looking at trends in the industry, the brother’s decided to leave the dance club behind and go with a sports lounge idea in a glitzy, upscale atmosphere but with food at a price similar they say to Boston Pizza.
Despite some business closures over the last few years, Khoury said the “future is bright” for downtown Halifax with factors like the new convention centre and Cogswell interchange project on the horizon.
“We want to … establish ourselves before all these huge developments are completed,” Khoury said.
“We wouldn’t be making this investment unless we thought we’d be in it for the long haul.”