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Playing the name game

Published on October 31, 2012
Published on October 31, 2012
Topics :
Rath EastLink Community Centre , Rogers Arena , Bell Centre , Colchester County , Canada , Vancouver

What's in a name? Well, plenty if we're talking about the Rath EastLink Community Centre.

That's the handle given to Colchester County's sparkling new arena/aquatic pool complex and it's a fair bet most residents have already formed an opinion on it, some positive, others not so much.

On the plus side, there are those who are applauding the enormous generosity exhibited by Truro businessman Stu Rath, not only to this $50-million project but to many others over the years.

And, hey, if EastLink Television founder John Bragg wants to pony up some serious cash for the naming rights, why should anyone have a problem with that? After all, most major arenas in Canada, from Rogers Arena in Vancouver to the Bell Centre in Montreal, carry a business tag nowadays.

Even Wrigley Field in Chicago was named after a product (gum) back in the 1920s.

The detail that rankles for some, however, is the secrecy surrounding the amount of money that Rath and Bragg contributed. What, in fact, did it take to get your name (or your company's name) on the side of a public facility? A cool $1 million? More? Less?

Rath and Bragg aren't saying, which is their prerogative, and neither is anyone else for that matter, so we are left to speculate. And speculation sometimes leads to grumbling.

Maybe, as one astute trurodaily.com website commentator pointed out, ‘a simple statement (by stadium officials) on the concept of naming rights as a revenue generator might have gained some buy-in' prior to this week's announcement.

But it's too late for that now.

In the meantime, we continue to tout the many benefits of this wonderful facility, which will serve Colchester County well for the better part of this century. It is a testament to everyone in the community who has made financial contributions, both large and small.

We'll also ponder a more affectionate name for the Rath EastLink Community Centre. Something that sounds a little less clunky in casual conversation.

The most obvious choice, it would seem, is the REC Centre, but, with apologies to a certain truck stop restaurant in Lower Debert, we also like the Double C. As in, ‘let's catch a Bearcats game at the Double C this weekend.'

Can't wait.

 

Comments

  • Username
    bruce farrell
    - November 1, 2012 at 16:11:38

    Quantitatively the huge majority of opinions/comments expressed re this situation are negative. It is a pollyana-drish take that expresses this as"some positive" when the few very voices that are remotely positive are mostly members of the Chamber of Commerce. People are ticked off.People are venting. When was the last time 73 posts on any subject were made here? This looks like a class war.There is a lot of resentment. If this is the kind of transparency and communication that is to be delivered for the duration of this Centre,then Tom may have as well said "let them eat cake".If he didn't want to take ownership for this decision ,a press conference of those responsible should have been set up. Community,community---community,stressed over and over ,but now that the doors will soon open it becomes more and more apparent,it was built for the select, Silly me,I expected to be able to purchase single use tickets for the walking track for $25 for 10,that I expected would be reasonable for the average person who has to be careful what I throw in the grocery cart.Anything higher,I won't go. Those less fortunate than me,will not be able to go. Yuh know what else,there should be some free time at off peak hours,with a codicil that any-one who thinks they need to be there at that time and can afford it ,donate the equivilant to the food bank.

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  • Username
    Scooter
    - November 1, 2012 at 08:43:26

    With respect, I don't think it is fair to compare the Rogers Centre and Wrigley's field to this. The Rogers Centre is owned by Rogers and Wrigley's field was named for William Wrigley who owned the Cubs and the gum company. Based on your comparison, would we be correct to conclude that this facility is owned by Eastlink and Mr. Rath? It certainly sounds that way. The problem, however, is that this is supposed to be a COMMUNITY CENTRE. It is, or should be, owned by the community because they paid the majority. Even if Rath and Bragg each put in $10,000,000, which is unlikely, we, the taxpayers would still have paid more than them. I'm not saying they shouldn't be recognized for their contribution but we could name the rink after them or some other part of the building but not the whole thing. This sets a dangerous precedent where any corporation can waltz in here and donate a few million and have naming rights. More importantly, the secrecy behind the naming is only going to make people want nothing to do with the facility. The community should have been directly involved in every aspect of the facility, including the naming. To have an invite-only naming ceremony is elitist and will only make people have even less support for the facility. And for those who would accuse me of being negative, I would say that we not only have a right to question how our money is spent and what happens to our public buildings but that we indeed have a duty to do so.

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    • Username
      Another Loving Mother
      - November 19, 2012 at 06:24:11

      And the good old boys strike again. You should have limited Rath and Bragg to the arena and pool and left the name for our children......greedy. I hold these two responsible because they are letting this happen. For Stanfield to chirp in and defend them is sad and expected. Boys...... I know your reading these posts so please show some respect for our children and give them back their Colchester Civic Center. I can't wait to see if you do the right thing.

  • Username
    George
    - October 31, 2012 at 23:30:37

    my sister would have donated more if she knew her name would be up there. maybe even paid to build the place just to see it, over 5 years that is chump change. ron might have too, just because. the organizers are big dummies if this was the best they could do for the taxpayers of Truro, Colchester County, the Province of Nova Scotia, and Canada.

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    • Username
      Homer Simpson
      - November 1, 2012 at 18:09:06

      Seriously people thats all we do in Truro is complain!! It only a freakin name! Is it really going to make you that upset...are you going to vomit? Will that be your excuse for not using the athletic center? Myself I am more concerned about mine and everyone's well being and the benefits of going to this center to exercise. I get on with my life to meet my objectives in staying fit and not dwell upon these simple items. Why not get out of your seats, stop complaining and participate?

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