BIBLE HILL – Bible Hill officials are eager to join a regional initiative aiming to improve local tourism.
Partnerships needed for tourism strategy, says official
Village of Bible Hill commissioners heard a presentation from
Keltie Jones on Tuesday night. Jones, chairwoman of the Town of Truro’s tourism committee, talked about outcomes from a recent tourism summit, including ideas on ongoing tourism strategies and new branding that would include the town, Colchester County, Bible Hill and Millbrook.
“We recommend regional collaborations … we need strategy, branding and a task force to move forward,” said Jones. “We need to have one place (people) can go to for answers” on what’s happening regionally regarding tourism.
“It’s how we portray ourselves … and the more we connect to solve problems, the better off we will be,” said Jones.
She added it may be possible to have a community assessment for “impressions and offer suggestions to make it a more attractive place.” Provincial funding may be available for the project.
Also, said Jones, “it’s at a point for all communities to make a financial contribution for branding,” although financial figures have not yet been calculated.
Jones said the current billboard branding of “Make tracks to
Truro” which is seen on Highway 102 “is the past … we need to tell people what matches what (all communities) have here now.”
Village chairman Tom Burke said Bible Hill has plenty to offer and is pleased to be part of the initiative, but financial contributions would be limited.
“We should open a tourism ledger. We may get involved in some small way … $2,500 would be the suggested maximum next year,” said Burke.
Village clerk Bob Christianson added, “it’s positive to focus on more than tourism (including reasons) to work and stay here too.”
Commissioner Donna Van Kroonenburg said it’s normal for the village to co-operate on initiatives with other regions, for example the dog park in Truro.