Published on February 25, 2014
Advertising sales representatives Bruce Pearson, left, and Brian MacEachern, along with manager Wayne Campbell were the life of the Truro Daily News advertising department in the mid-1970s. Pearson celebrated his 40th anniversary with the newspaper on Feb. 25.
Published on February 25, 2014
Brain MacEachern, left, and Bruce Pearson worked as sales representatives at the Truro Daily News in the mid-1970s. Pearson celebrated 40 years working full-time at the local paper on Feb. 25. SUBMITTED PHOTO
Bruce Pearson celebrates 40 years at the Truro Daily News
TRURO - As a young paperboy Bruce Pearson felt a pressing need to seek a career in the newspaper industry.
Now, after having realized his calling, and more than 40 years at the Truro Daily News he'll tell you the only routine aspect of his job is change.
"There was always something new, there was always something innovative," Pearson said. "I enjoyed that. There was always change, there was always a new challenge coming along to keep the job interesting and not monotonous."
Pearson's tenure at the Truro Daily News began at age 11 when he delivered the broadsheet daily around the town.
As time passed, he spent summers while in high school at the office and was invited to try new tasks in the circulation department, pressroom and later in advertising.
"What influenced me was, I became a paper boy at the age of 11 and I got to work on the actual presses when I was 13, 14 and 15 years old in the old news building," he said. "I got to work in all aspects of the newspaper."
"I got to know the business from the bottom up, from sweeping the floors to helping manage the business, I guess."
Pearson, 62, officially joined the Truro Daily News as a full-time employee in 1974 as an advertising representative, a couple years after finishing high school.
His first boss was Ray Peppard, advertising manager at the time. Pearson worked as a junior sales representative for about 12 years, then was promoted to a senior representative and became manager in 1986.
"Since then I've had different duties handed to me and different titles through the time that I was here," he said.
In 2013 Pearson was appointed as the regional manager of business development for the Northern Nova Scotia group of TC Media newspapers, responsible for sales shared within the four business units in Truro, New Glasgow, Amherst and Sackville.
His job now is to develop new revenue streams for those areas.
One of the biggest changes he has seen within the industry is the shift from being a print-only product to being a digital media company, offering clients many new opportunities.
He said in the early days of his career, ad reps designed material for their clients that were built in-house by production staff. As technology evolved, however, so have advertising opportunities.
"At one time we had over 50 employees here, we had a large production department, we did all our own accounting, we did everything on the spot here," said the regional manager. "As time went on, as technology developed, different things changed. The first things to go were the presses."
Pearson said when he was a teenager the presses often ran 24 hours a day, seven days a week, printing the local papers and most of the weeklies form P.E.I. and across Nova Scotia.
"I was around when we used hot metal in the press room," he said. "I was here where they brought the first offset presses into eastern Canada."
Printing is now done in Halifax.
One of Pearson's most memorable moments at the news office involved helping an automotive sales client, Rick Hollis, owner of the Mercury dealership, promote the launch of a new car.
"He called and told me he was coming down (to the office) and he had a surprise for me," he said. "When he showed up he walked right in the door, he walked down the centre aisle and came over to my desk with this a cougar on a leash and a trainer behind him and said: ‘Up Sheba.'
"And the next thing I knew I had a full-grown male cougar sitting on my desk licking my hand."
Pearson said another highlight of his time with the Truro Daily news was the publishing of a commemorative edition for Canada's centennial in 1967, a 100-page issue.
"It was really something to see when it came out," he said.
Pearson has worked for at least five companies as the newspaper changed hands during the past 40 years.
He said it has given him an opportunity to make new friends, stay in contact with the community, work alongside community groups as a volunteer and to stay abreast of new technology both at work and in his leisure.
"I wouldn't have changed my career for the world. When I was in high school, if you see my yearbook, it asks what I would like to do and it said I'd like to get into advertising.
"I was lucky enough to get into it and I stayed with it as a career for 40 years.
"I grew up with the Truro Daily news, I guess, is the best way to put it. I'm growing old with the Truro Daily News."
While Pearson has no plans to retire in the near future he said he and his wife are looking ahead to that eventuality.