TRURO – Some steps are being taken to help promote Truro and area as a tourism destination.
Keltie Jones, chairwoman of the Town of Truro tourism committee, made a presentation to Truro town council on Monday about a tourism summit that was held in November.
One of the challenges discussed, said Jones, was “significant lack of promotion of the area and a lack of collaboration.”
Jones said a more comprehensive tourism strategy needs to be implemented and a task force for branding the area should be undertaken, which should embrace a regional approach.
Jones requested a few things of the town to help bring tourists in, keep them in the region longer, and encourage them to return.
One of the requests of town council was to consider in its budget the hiring of a recreation/tourism position and consultant for the
“greater Truro area.” That position had previously been overseen by the Colchester Regional Development Agency, which officially shut down operations last month.
Another request was to have a council representative sit on the newly created informal operational information committee.
Council members were receptive to the requests.
“We have the greatest hidden gem,” said Coun. Raymond Tynes, referring to the town. “We struggle with tax dollars but if we have to spend money to bring money in it will be well worth it.”
Coun. Greg MacArthur said he sits of the Central Nova Tourist Association and “they are very interested in promoting tourism in this area.”
“Tourism and recreation is a billion-dollar industry. It’s a money- making business,” said MacArthur.
Council told Jones she could share its support of the initiative when she approaches other municipal councils and groups for additional assistance.