National contest could benefit local rinks

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TRURO – After a yearlong hiatus Kraft has launched is 2014 Hockeyville program.

Canadian communities large and small, local hockey rinks are the beating heart of our culture.

A recent survey commissioned by Kraft Canada, suggests 91 per cent of Canadian hockey parents agree the local rink is the social hub of their community, yet 65 per cent also said these arenas are in need of repairs and upgrades.

This year there is an even bigger opportunity for Canada’s communities to breathe new life into their local rinks through Kraft Hockeyville 2014.

The program will be awarding a total of $1 million in prizes to 16 different communities, including:

·         One grand prize of $100,000 in arena upgrades and an NHL® pre-season game played in the local community 

·         One prize of $100,000 in arena upgrades

·         Two prizes of $50,000 each in arena upgrades for third and fourth place

·         Twelve prizes of $25,000 each in arena upgrades

Canadian communities are invited to start preparing their submissions to vie for the title of Kraft Hockeyville 2014 with the nomination period opening Jan. 1, 2014. Submissions will be accepted until Feb. 9, 2014. For contest rules and complete program details, visit Kraft Hockeyville can also be found on Facebook ( and Twitter (@hockeyville). The full release can be found below.

Salmon River was named Kraft Hockeyville in 2006 with the privately owned Deuville’s rink receiving $50,000 in upgrades and $10,000 worth of hockey equipment.

Communities that have won or been named runner-ups in previous years are eligible to apply.

Organizations: Kraft Canada, NHL,

Geographic location: Canada, Salmon River

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