HALIFAX - Atlantic Canadians are more particular about buying local than any other region in the country, according to a new survey.
The Business Development Bank of Canada (BDC) released a report Monday for the launch of Small Business Week Monday, showing nearly half of people in the Atlantic region (45 per cent) consider buying local products as a factor in their shopping.
“It’s a very positive trend because the more we buy locally, the more we support our community,” said Pierre Cléroux, chief economist for BDC. “They want to make sure when they buy a product, it has an impact on the economy.”
British Columbia scored the second highest for considering local at 43 per cent, above the national average of 39 per cent.
Atlantic Canadians were also most likely to consider the health benefits of a product, with 54 per cent saying that’s a factor in their shopping. The national average was 49 per cent.
To capitalize on the local movement, Cléroux said Atlantic businesses should offer and promote more local products to consumers, like Nova Scotia wine, seafood or produce.
“It’s a great way to have more local content. That’s what people are looking for,” Cléroux said.
To step up awareness around local products, Cléroux said it could also be helpful to put labels on certain products to let people know they’re “100 per cent” Canadian or Nova Scotian.
He said it’s also important to give a consumer the choice of a local product over an international one, “even if sometimes the local product is a different price.”
The research was gathered in a national web survey of 1023 respondents, 18 years and older, from July 31 to Aug. 5.
- by Haley Ryan - Metro Halifax