TRURO – The Town of Truro is supporting the idea of a levy on some accommodations throughout central Nova Scotia.
The Central Nova Tourist Association (CNTA) wants to implement a marketing levy in central Nova Scotia. The levy is intended to be a $2 flat rate tax on room nights sold in accommodations of 10 rooms or more and could raise $300,000 annually for marketing and tourism.
Joyce Mingo, with CNTA, asked Truro town council on Monday for a resolution of support that could then allow council to establish a bylaw for the levy as well as a memorandum of understanding with CNTA.
Truro Mayor Bill Mills told council “this is not a new concept … it’s incumbent on us to keep up with other areas.”
Mingo said the initiative would affect 23 accommodations – 933 rooms in total - in central Nova Scotia and 15 of those have already given written support.
“It affects six accommodations in Truro (352 rooms) and four have given written support,” Mingo advised council.
Mingo added funds collected from the levy would be divided into reserves for tourism events (20 per cent) and
Marketing (80 per cent).
Council unanimously voted to support the resolution, which was also reviewed by staff.