TRURO – It was time for a haircut anyway.
Atlantic Superstore Grocery manager Scott Fraser had his 14-inch ponytail cut off Friday at the Truro grocery store after his employees raised more than $2,000 inone day for the President's Choice Children's Charity. The store raised $10,575 over a two-week campaign, the most in Atlantic Canada. Matthew Veno – Truro Daily News
After nine years of growing his long locks, Atlantic Superstore Grocery Manager Scott Fraser lost them Friday after his employees rose to his challenge and raised more than $2,000 in a single day for the President’s Choice Children’s Charity.
Even after all the years of effort, Fraser was happy to part with his ponytail for a good cause.
“That’s what it’s all about,” the 43-year-old Selma resident said. “It’s helping someone so it’s great. It’s all good. I can grow it back.”
Store employees raised $2,368 in one day and $10,575 over their two-week campaign, which runs each spring and fall. The total was the highest in Atlantic Canada.
So Fraser was seated at the front of the store near the checkouts and the 14-inch-long ponytail was chopped off, garnering a boisterous applause from the employees and customers who gathered to watch.
Initially, Fraser said he would cut his hair if his employees raised $2,000, but it was the staffers who put the one-day limit on the challenge to make it interesting.
“The most we’ve done is $1,200 in one day so for us to do $2,368 in one day was phenominal,” said Heidi Heukshorst, who co-ordinated the fundraiser and took a coconut cream pie to the face for her efforts after Fraser’s hair was cut. “Customers were so supportive and it was nice to see so much support from the community and people becoming more aware of the charity.”
PC Children’s Charity helps Colchester County families in need. The charity has purchased medical equipment, donated money and even supplied a family with a wheelchair accessible van.
“It helps so many kids and it can help so many people in the local community,” Heukshorst said. “That’s what I like about it and that’s why I push it and try to raise as much as possible. Every penny we raise goes right to the community.”
Heukshorst said the latest edition of the fundraiser was a hit because of Fraser’s challenge and the efforts of everyone involved.
“We had so much fun doing it and I think that’s why we were so successful,” she said.