The new civic centre in Truro was officially named the Rath Eastlink Community Centre on Tuesday.
TRURO - Contrary to some public perception, guidelines were followed when choosing the name of the region's new civic centre.
Comments on the Truro Daily News website show mixed reaction to the civic centre's new name – the Rath EastLink Community Centre – which was revealed during a by-invite-only conference in Truro on Tuesday.
Jon Stanfield, chairman of the Ignite the Spirit campaign, which has been the main fundraising initiative for the centre, said rules were followed when choosing whose name would go on the civic centre building.
In the end, it came down to money.
"Obviously, they are large amounts," donated by Rath and Bragg, said Stanfield.
"The dollar amount and the reputation of those people and that the business fits in with the community were the main reasons" they were chosen, Stanfield said.
"And the donors' contributions will go to reduce the amount of the tax base people have to pay."
The question remains how much money was donated by the businessmen. Both Rath and Bragg refused to reveal what their contributions were. Stanfield also wouldn't say how much was donated by them.
"There are privacy laws," Stanfield told the Truro Daily News.
He also refrained from saying how much a minimum donation would be in order for a name to be chosen for the building.
"It would be bigger dollar amounts ... and they have five years to pay off their donation," confirmed Stanfield.
The naming and donor policy also indicates the one-time donations mean the building will bear the name Rath EastLink Community Centre for the "lifespan of the facility or until major renovations are needed, at which time another capital campaign" would most likely take place.
When asked what happens to the signage if EastLink were to fold in the Truro area, Stanfield said the business would no longer be reflected in the name.
"If EastLink closed, its name comes off the building. That was part of the naming and gift agreement," confirmed Stanfield, adding there aren't any free advertising perks either.