TRURO - Eastlink has opened a new retail outlet at the Truro Mall.
The store is one of four new stores opened in phase one of Eastlink's unveiling of its new, modern brand identity.
The new location offers a large, open concept to facilitate a highly interactive, hands-on experience of all the company's products and services, which will soon include wireless products.
The retail environment was designed with families in mind, allowing parents to experience video entertainment services in the comfort of a home theatre-like setting, while young children enjoy a kid-friendly zone.
"When we designed the new retail environment we did so with the objective of inviting our customers to experience the full range of what we have to offer like OnDemand, HD, 3D and Whole Home DVR, and have fun doing it," said Lee Bragg, chief executive officer.
"We're more focused than ever on providing the best customer experience possible. As we make the foray into the wireless market, the addition of these new locations makes Eastlink even more accessible."
Along with the Truro store, Eastlink's new retail locations included two in Bedford and a major renovation to its Dartmouth store in Mic Mac Mall.
The second phase will include additional new retail outlets opening and renovations at others, however no plans have been announced.