Lafarge launches corporate social responsibility platform

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Platform entitled: Deep Roots — Part of our communities: past, present, and future

Lafarge Canada Inc. (Eastern Canada), Canada’s largest provider of solutions to the construction and development industry, has announced the launch of its new corporate social responsibility platform.

The new initiative, called Deep Roots Part of our communities: past, present, and future, supports Lafarge’s global sustainability ambitions for 2020 by demonstrating and reinforcing Lafarge Canada’s commitment to giving back to the communities it’s located in.

“Our commitment to building better cities and communities extends beyond our plants, pits and quarries. We’re proud of the social investments we make in the communities we serve and the deep roots we maintain across Eastern Canada,” says Bob Cartmel, president and CEO, Lafarge Canada Inc. (Eastern Canada). “Lafarge is dedicated to working with charitable, non-governmental and community organizations that share our goal to help make a difference in local communities and regions.”

Through Deep Roots, Lafarge Canada will support projects in one or more of the following four areas: Water, Environment, Sustainable Construction and the Canadian Forces, including veterans and their families. These projects will be supported through direct financial contributions or through in-kind donations of Lafarge building solutions, such as cement, concrete and aggregates.

“We’re interested in supporting projects and initiatives that focus on water conservation and protection, the environment, sustainable construction, as well as initiatives that allow for a smoother transition for our men and women in uniform from the battlefields to the workplace,” Cartmel says.

Lafarge’s mission is to contribute to the building of better cities and communities across Canada through its innovative solutions, providing them with more housing and making them more compact, more durable, more beautiful and better connected.

For more information on Deep Roots and how to apply for funding, visit: www.buildingbettercities.ca/deeproots.

Organizations: Lafarge Canada Inc., Canadian Forces

Geographic location: Eastern Canada

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  • chief wiggam
    March 25, 2014 - 14:58

    be prepared for tracking water use in tour community. shorts lake will never be the same.