Funding helps increase consumer access to local products, allows direct sales to consumers
TATAMAGOUCHE - A North Shore farm gate business will offer consumers improved access and greater variety of fresh local products thanks to a boost from the provincial government.
Meadowbrook Farm in Tatamagouche is one of four agriculture businesses to receive funding from the province's Direct Marketing Community Development Trust Fund, which aims to increase consumer access to local products and help agriculture businesses sell more directly to consumers.
"I think there is a desire from people to purchase local products and it helps strengthen our local economy and creates jobs," said Lorenda Ebbett who co-owns the business with her husband Joe.
Last summer the couple moved their retail location from the Upper River John Road to a more visible location on Highway 311 Balfron, near Tatamagouche.
Ebbett said the new location also offered expanded space and increased opportunities to carry a wider range of products.
She said the government program matches private funding and will help them to better market themselves and continue renovations to meet the needs of customers.
Agriculture Minister John MacDonell announced $430,984 in funding on Dec. 22 to help strengthen local food direct marketers' infrastructure and sustainability.
"We are investing in farm and farmers' market businesses that promote the variety and quality of food Nova Scotia has to offer," said MacDonell. "I am pleased that farmers and other food producers are initiating new, innovative business ventures to bring their foods more directly to consumers."
Other funding recipients are the Meadow Brook Meat Market in Berwick, Kings Co., Farmers' Market of Nova Scotia Co-operative of Halifax, and the Wolfville Farmers' Market, in Wolfville, Kings Co.